When I decided to narrow my graphic design projects to logo design, I figured what better icon for my own logo than the truck I love. I chose to model my truck as an early 50s generic style, no specific model. Since then, I have found that many other businesses chose a red truck as their identity. You know what they say about great minds. A few actually own an old red truck and a have their own story to tell.
(1) Red Truck Wines (2) Red Truck Entertainment (3) Red Truck Beer (4) Red Truck Renovations (5) Red Truck Publishing (6) Step-Side Shorty Band (7) Red Truck Fly FishingLast week I was asked to design a new logo for a family rose nursery in Fillmore, California in need of a new look. They were planning to place the new logo on their father’s recently restored 1960 Ford F350 stake-bed truck.
I suggested using the truck in their logo, as clearly, I think red trucks rock. They agreed and here are their new logotypes.
Please visit Otto & Son’s website HERE.
22 comments:
Oh, Cathe. Your work leaves me speechless... Mumbling and stumbling. You are a MASTER! I so adore your vision and process and PRODUCTION! I am astounded by all that you do! THANK YOU SO MUCH for directing me to this blog! I am a Fine Artist by trade and education, but missed the graphic art ability by MILES! Your work is SO inspirational: I'm literally twitching! FANTASTIC! I'll be sure to check by this blog more often! You are a ONE WOMAN SHOW with seats sold out for years! I love it! Have a great day, dear!
Otto and sons logo is excellent!! lov it ;)
Love it!
Lovin' the old trucks!
http://christiecottage.blogspot.com
I love the old trucks. It reminds me so much of my dad. It's funny to see you talk about Fillmore as I am from that area (Ventura)and now live in the Ozarks and I know you have mentioned you lived in the Ozarks and now live in CA. I miss CA but love where I am now!
Love your blogs too! You give so much inspiration.
I love the contrast of the pink and the blue against the red of the truck. The subtle femininity of your design gives off a vintage-warm-cozy feel that makes me want to drink warm cider and pick out baskets of mums....or maybe that's the fall weather? Either way, I love it.
Fabulous Cathe!!! You always do such amazing work!
Bummer about the jury duty thing though, I hope it goes quickly for you.
Karen
Cathe,
These red trucks are very cool! And what can I say about your logos? Well, your work speaks for itself. It truly is the very best out there in my opinion. You have a gift for this line of work. I certainly admire you and your designs.
Linda
FABULOUS, Rock Star! You know, I have a couple of old red trucks that I adore too. Red, being my favorite color, and 'old', being one of my favorite adjectives - what could be better, right? Love this logo!
Love love your red trucks! Reminds me of my dad's various old farm trucks. And I love reading about your work in Petaluma and Cloverdale a couple of towns my hubby and I lived in back in the old days before kids!
Cathe, love your talent. Such clean, crisp and easily identifiable logos! Amazing designer, beautiful designs! Thanks for sharing the journey! ~ Angela
I am sure Otto & Son's will be very happy with their logo's for many, many years to come~it's wonderful, as is ALL you do!
I don't remember the exact Christmas, but I think it was was my second, in 1962, that Santa brought a beautiful, shiney red Tonka truck with white stakes on the bed. I still have that truck (but not all of the stakes). When I had an apartment in a divided up victorian house in Santa Rosa, that truck was "parked" on my porch with a plant in it!
Yes... great minds...
Yes, I am a graphic designer who vists JSIM (for the hands on aspect) and I do come here from time to time to admire your logo work. I find your work quite diverse and can see that it's about the client and not your own style. I think that takes a lot of maturity as a designer.
Love, love, love all your work! Thank you for sharing this blog. I'll be checking it frequently also!
Wow! you are truley a talented soul.. the logo turned out amazing!! I love blogging..visiting and learning so much from folks...some blogs you visit are caos..but yours {JSIM} and this one are so calming and inspirational! Thanks so much.
XO
~Christine
awesome!
Hi Cathe,
I am excited to be here too. I subscribe to your craft blog, which I ADORE. Now, I've got another site to LOVE and faithfully follow. Your work is incredible! Your designs are so clever, beautifully executed, and strike just the right mood. Every one I look at makes me smile because of how beautifully suited it is to the client or purpose. I am inspired. You may also be interested to know that I just sent this link to my 15 1/2 old daughter. She's an aspiring graphic artist and fell in love with your designs instantly.
Warmly,
Donna from Maryland
Gorgeous work, and I love your blogs!
Here's another red truck for you. I follow your blog and maybe some day we could do a trade. I love your initials. What could I do for you?
http://www.flickr.com/photos/suzi54241/3743213385/in/set-72157614077417934/
& here's my red truck!
http://www.flickr.com/photos/carlfoxiv/3653844771/in/set-72157619848799970/
Is there any color rather than red? But, anyway your post is great and very interesting.
Can I just say, Cathe, that you are my design HERO!!! Thanks for being amazing and inspiring for folks like me who are newer to the industry. ::hugs::
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