There’s something about an old red truck. Charm, strength, friendliness, character, history, and hardworking. For me, the love of the red truck came one day in the early 90s when I was in perusing a boutique fabric store in Tahoe, California. This particular store had antiques peppered throughout as displays and a few for sale. The one that caught my eye, and is embedded forever in my mind, was a 1940s, red pressed-steel toy stake-bed truck that held a crawling ivy plant displayed above the bolts of fabric. At that very moment, it became my obsession to find a truck just like that that I could afford. I scoured ebay and antique fairs and eventually found my share of like trucks, some I kept, some I sold during my days as an antique dealer. Eventually, I became obsessed with actually owning one.
When I decided to narrow my graphic design projects to logo design, I figured what better icon for my own logo than the truck I love. I chose to model my truck as an early 50s generic style, no specific model. Since then, I have found that many other businesses chose a red truck as their identity. You know what they say about great minds. A few actually own an old red truck and a have their own story to tell.(1) Red Truck Wines (2) Red Truck Entertainment (3) Red Truck Beer (4) Red Truck Renovations (5) Red Truck Publishing (6) Step-Side Shorty Band (7) Red Truck Fly Fishing
Last week I was asked to design a new logo for a family rose nursery in Fillmore, California in need of a new look. They were planning to place the new logo on their father’s recently restored 1960 Ford F350 stake-bed truck.I suggested using the truck in their logo, as clearly, I think red trucks rock. They agreed and here are their new logotypes.
Please visit Otto & Son’s website HERE.